Free tool · no sign-up
YouTube earnings calculator
Put in your monthly views, your niche, where your viewers are and how much of it is Shorts. You get a low-to-high range and the exact sum behind it, not a single made-up number.
Estimate, not YouTube’s numbers
- A month
- $112 – $373
- A year
- $1,344 – $4,476
The formula
- Audience factor = 30% × 1 + 20% × 0.45 + 50% × 0.15 = 0.47
- Long-video RPM = education and how-to $3–$10 × 0.47 = $1.4–$4.65
- Shorts RPM = $0.02–$0.08 × 0.47 = $0.01–$0.04
- 80,000 long views × RPM ÷ 1,000 + 20,000 Shorts views × RPM ÷ 1,000
RPM is what you keep per 1,000 views after YouTube’s share. Only ad revenue: memberships, Super Thanks and sponsors are extra.
How it works
- RPM is what a creator keeps per 1,000 views after YouTube’s share (55% of ad revenue on long videos, 45% of the Shorts pool).
- Each niche has a range of RPMs, because advertisers pay more to reach some audiences (finance, business) than others (music, gaming).
- Views from top-paying countries are worth the most. We count a middle-country view as 0.45 of one and a lower-paying-country view as 0.15.
- Shorts earn far less per view: a few cents per 1,000.
- Range = views × the low and high RPM for your mix ÷ 1,000. The full sum is shown next to the result.
- Source: YouTube Partner Program terms: creators keep 55% of ad revenue on long videos and 45% of their share of the Shorts pool (YouTube Help).
- Source: Niche RPM ranges: compiled from RPMs creators have published from their own YouTube Analytics, 2023 to 2026. Single channels fall outside these ranges often.
- Source: Country weights: the same public reports show views from lower-income countries earning a fraction of US views. We use 1, 0.45 and 0.15 as round numbers.
Questions
- Why a range and not one number?
- Because nobody outside YouTube knows your exact RPM. Two channels in the same niche can differ by 3x depending on season, video length, mid-roll ads and audience. A range you can trust beats a precise number you cannot.
- Why is my real number different?
- Videos that are not monetised, viewers with ad blockers or YouTube Premium, ad-unfriendly topics and December versus January rates all move it. Your real figures are in YouTube Studio under Analytics, Revenue.
- Where do the niche ranges come from?
- From RPMs creators have published from their own YouTube Analytics between 2023 and 2026, rounded into ranges: for example personal finance and investing $8–$25, business, marketing and careers $6–$18, tech, software and gadgets $4–$12. They are typical, not guaranteed.
- I am in Ghana, Nigeria or Kenya. Will I earn less?
- Per view, usually yes, because advertisers pay less to reach those audiences. But the country of your viewers matters, not yours: a Ghanaian channel with many UK and US viewers earns at their rates.
- Do you store what I type?
- No. The calculator runs in your browser. We only count that the tool was used.
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